Notochord

The notochord is the name of a cartilaginous rod that develops into a vertebral column within vertebrates. This eventual development defines vertebrates and invertebrates- a crossroads in evolution, defining the path in which the organism takes. Notochord presents a speculative evolutionary relationship with the screen, to self-images. A nod to the incisive nature of advertisements, unlikely elements are presented as screens, for display, on display.