The notochord is the name of a cartilaginous rod that develops into a vertebral column within vertebrates. This eventual development defines vertebrates and invertebrates- a crossroads in evolution, defining the path in which the organism takes. Notochord presents a speculative evolutionary relationship with the screen, to self-images. A nod to the incisive nature of advertisements, unlikely elements are presented as screens, for display, on display.
Installation view of Notochord 01 on TenSquare outdoor screens, Singapore, 2022, as part of Crossroads Festival 2022. Images by Sadiq Mansor & Studio Darius Ou.